About Us

We are a Community of People Who Aspire to be Awesome

Five Star Rated

A fitness studio that strengthens as a community, uplifts each other and creates a space of inclusivity

When motivation wanes, community prevails. Fly is built around the idea that fitness isn’t a trend, it’s a lifestyle. Fly fitness isn’t just a gym, it is a place to belong and thrive. To stick with a lifestyle, we believe we must build deep connections with others–from our team to our members and our members to each other.

Our Fitness Instructor Method

Our varied and expansive class schedule is full of dynamic, energetic fitness instructors. This means you can get everything you need at Fly, rooting into your community and making fitness gains faster in a more sustainable way. We believe your workout should be powerful, efficient and FUN and that is exactly what our fitness instructors are too.

High-Energy Fitness Classes for All Levels

WE LISTEN TO WHAT WE KNOW INSTEAD OF WHAT WE FEAR. OUR ENERGY IS POSITIVE, OUR VIBE ELECTRIC. WE MAKE EVERYBODY FEEL LIKE A SOMEBODY. WE LET GO OF THOUGHTS THAT DON’T MAKE US STRONG. OUR TRUTH IS AUTHENTICITY, WE HAVE NOTHING TO PROVE. WE ARE A COMMUNITY OF PEOPLE WHO ASPIRE TO BE AWESOME, SEEKING OPPORTUNITIES & REJECTING EXPECTATIONS. TOGETHER & AS INDIVIDUALS, WE ARE AMAZING. WE ARE FLY.

Before We
Were Fly

1990–2010

1990–1997

1997–1999

1999–2005

2005–2015

2015–2016

The Fly you know today is built on a foundation that started in 1990 and grew brick-by-brick with scientific insight, psychology philosophies, and the investment of our communities.

ROOTED IN PASSION

Fly’s concept was born out of decades of passionate fitness consumption & field experience by our founder Dr. Jenni Bruning Brown, Ph.D. From the age of 17, Jenni began leading fitness classes & saw firsthand the impact that this style of movement had on its participants. This passion only grew as she explored different styles of group fitness in thousands of classes across years.

INFORMED BY SCIENCE

After decades of fitness experience on both sides of the mic, Jenni parlayed her passion into higher education – studying at Stanford University & earning her Doctorate of Psychology. During her graduate studies, she created a thriving bootcamp business that grew into hundreds of participants over the course of her doctoral program.

AT THE INTERSECTION OF EXPERIENCE & RESEARCH

Jenni began working with athletes, both within universities and with individuals, specializing in motivational psychology and helping athletes unlock their potential. During her tenure as a sports psychologist, Jenni returned to her hometown in Lincoln, Nebraska to continue her practice.

MAKING A SPACE FOR ALL

Outside of her clinical work, Jenni started to ponder the noticeable gap in fitness offerings that could be accessed by anyone. Boutique studios were nicely packaged but ultimately offered single format workouts and an ultra-competitive member base. Big box gyms were more approachable but lacked the amenities and community elements that made the fitness space a sanctuary. The idea of Fly took root & in 2015, Jenni opened her original concept, Fly Fitness.

BEYOND OUR FOUR WALLS

As our community grew, we knew our philosophy could expand and create more impactful spaces beyond our downtown studio. We opened our second studio three years after we first became Fly.

FLY MAKES A HOME IN FARGO

After visiting our flagship studio, our future Fargo owners decided they wanted to bring a space just like Fly to their city, making downtown Fargo our third studio and two years later, their neighboring studio Osgood, our fourth.

And here we are, spreading our wings, expanding, franchising, and sharing this incredible experience with more of the world.